• Feras Arafe

5 Ways To Improve The Quality Of Your Experience With Your Influencers

As the advertising world focuses more and more on social media - businesses are constantly leveraging content marketing to influence purchasing decisions. The same goes for the consumers themselves. Instead of following brands or companies, as they did in the past - they now look at their favorite influencers on the Internet! If you're looking to spread the word about your products or services, influencer events can be tremendously helpful. They're a great way to create buzz online, and also help acquaint your influencers with your brand message. Here's a few tips to improve the quality of your experience with Influencers:

1. Research, Research, Research

When it comes to hosting Influencers for any event - preparation is the main part. It's essential that you know beforehand who your influencers will be, and tailor the experience for them. Here's a few tips on hand-picking the right Influencers for your brand. Once you're done with choosing your influencers - share with them what you've planned for the day. When it's time for the day-of, organization is crucial. Create a shared document and list all the activities that will take place during the event. Make sure everyone involved is prepared beforehand. The event will be much more successful if everyone on board knows exactly what's going to happen!

2. Go The Extra Mile - Make It Personalized

The importance of making it personal can't be stressed enough. It's important that you make an effort to be an inclusive host for your influencers. Make sure to remember their names, and learn a little bit about them. It always creates a great impression to call them by their name. You can also use things like name cards or social media tag cards for each influencer. They want to be seen as individual people - not mere metrics for your brand!

3. Provide Proper Photo Ops

Give everyone a chance to create quality content on the spot! Influencers are all about aesthetically pleasing images that inspire, inform and convince. The first thing any photographer would tell you; good lighting is the key. In fact, good lightning makes all the difference between a mediocre shot and an incredible image, especially when you're using smartphone cameras.

You can also make use of a flatlay space or a selfie station. Anything that enables people to create awesome content! All of these things will be crucial to the outcome of your event.

4. Ask For Feedback During The Experience

Are your guest Influencers having a good time? Do they think their experience has been a positive one? It's important that you encourage feedback from everyone, and also be willing to listen to constructive criticism. Not only will this reflect nicely on your brand, it'll also make room for a two-way conversation that is mutually beneficial.

5. Engage With The Influencer After The Experience

It's a wrap for the day. But your interaction with your influencers isn't going to end just yet! Make sure to continue engaging with them after the event. Repost their content, amplify their voice on social media, and make sure your audience is acquainted with them. It also helps massively to start a unique event hashtag that each influencer can use to post their content.

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