Best TikTok Influencer Marketing 2022 - 2023

TikTok is a social networking site where you can share short clips. Anyone with a TikTok account can become an influencer. All content is content and followers, plus proper marketing techniques, complete the marketing combo. This app has gained a large following and is a source of income for TikTok influencers. TikTok is used by over 2 billion people worldwide. 


What is TikTok Influencer? 

The process of collaborating with content creators to create short-form TikTok video content that advertises the brand is known as TikTok influencer marketing. TikTok Influencer marketing allows brands to avoid coming across as sales while utilizing the mighty marketing power of social confirmation and brand trust. Brands frequently have TikTok accounts where they post sponsored content or paid advertisements. 

This is a great practice, but it tends to start generating less interaction than influencer-generated content. Given that 35% of TikTok users have to buy products due to influencers, it is advantageous to devote a significant portion of the budget to generating influencer-generated content, which in turn moves engaged and diverse audiences to the brand's TikTok profile or webpage. 

TikTok Influencer With TikTok Logo in Middle
TikTok Influencer

Types of TikTok Influencers: 

TikTok Influencers take over social media in a variety of ways. Influencer marketing is changing dramatically in recent years, and it is now regarded as an essential component of any strategy for digital marketing. Here are the types of TikTok Influencers


  • Nano-TikTok Influencers: 

Nano influencers have between 1,000 and 10,000 followers on their TikTok pages, and usually have a large social media following and high user engagement. Nano influencers are generally outspoken supporters of the products and brands they adore, and their followers value their honest suggestions and commentary. They spend time engaging their followers to cultivate friendships. 


  • Micro-TikTok Influencers: 

Micro TikTok influencers have between 10,000 and 100,000 followers. Despite having a sizable following, micro-influencers are seen as relatable to their supporters and have an engaging experience. Influencers specialize in a specific niche and have a high level of engagement and a target customer, and this simplifies the creation of dedicated sponsorship deals for brands. 


  • Macro-TikTok Influencers: 

Macro TikTok influencers have 100,000 followers and a larger audience than micro-influencers. Macro TikTok influencers are internet celebrities who may be social networking stars, media personalities, vloggers, or talk show hosts. Macro TikTok influencers have a broad audience and likely built that audience over months and years of establishing connections. Due to their extensive follower base, they will most likely have a low engagement level. 


  • Mega TikTok Influencers: 

Mega TikTok influencers and celebrities have millions of followers. Because they are usually famous, you will need a considerable marketing budget to pay for them. It is essential to recognize that the audiences attracted by mega TikTok influencers will be diverse. 


How Much Do Tiktok Influencers Cost? 


The standard TikTok influencer cost sheet is based on the following: 

  • Nano TikTok Influencers ($10 - $100) per video 
  • Micro TikTok influencers ($100 - $500) per video  
  • Macro TikTok influencers ($500 - $1000) per video 
  • Mega TikTok Influencers ($1000 Plus) per video 
Mobile with TikTok Influencers for your brand
TikTok Influencer


How to Find TikTok influencers? 

TikTok influencer marketing has proven to be a very profitable strategy. However, to capitalize on the product's organic engagement and rising virality, you'll need to understand how to locate TikTok influencers. As the platform famously told brands, 'Do not even make ads; make TikTok's,' this made it possible for brands to collaborate with TikTok creators to require primary sponsored content onto the application. Here is a step-by-step guide about how to find TikTok Influencers: 


  • Search Keyword: 

You could search for content on TikTok using relevant keywords to find creators posting videos related to the business niche. This type of broad-net search will yield a large amount of content relevant to the niche. With so much content available, it can be challenging to narrow the search to the most suitable producers for the brand. You will need to look deeper to determine whether their success, viewers, and content align with the brand's objectives.

  • Marketing Agency/Tools

You could get a suitable Tiktok Influencer through the Tiktok Research Platform, such as Expin. As one of the best social influencer marketing agencies, Expin provides a full and one-stop solution for searching, analyzing, filtering, and monitoring the performance of all influencers worldwide.


  • Search by Hashtags: 

Include (#ad) in the search to find TikTok influencers already posting paid posts. You will learn about the types of social influencers that do well on TikTok. This is an excellent method for locating new TikTok influencers based on their previous posts, but it can be time intensive due to the limited ability to sort the results. Another way of using hashtags in your influencer search is to search for new content creators using popular industry hashtags. You can narrow the search by using specific hashtags highly relevant to the niche. 


  • “For You” Page: 

If the brand has an existing TikTok account and is trying to engage with related content to the niche, the 'For You page is an excellent place to begin looking for influencers. TikTok's 'For You' page suggests applicable, trending content based on interests. This implies that if the brand profile is already observing, liking, and commenting on the content in the industry niche, your 'For You' suggestions will assist you in locating similar content. Additionally, it is beneficial to see who the most famous content creators are and what posts are trending in the market. 

Girl holding phone with TikTok App and Top TikTok Influencers in 2022-2033
TikTok Influencers


How to Measure Tiktok's Influence? 

TikTok is quickly getting popular. Brands are increasingly considering the platform for influencer marketing. However, because TikTok influencers are a relatively new phenomenon, there is no way of knowing how successful these collaborations are. Manufacturers still need help with TikTok metrics and determining the true success of their advertising campaigns. We will review a few key metrics brands should be aware of when launching TikTok influencer campaigns. Here are some metrics to measure TikTok's Influence: 


  • Choose the Type of Influencer Campaign: 

Before looking for TikTok influencer collaborations, it is critical to understand the various TikTok campaigns that can be created through this cooperation. User-generated challenges are among the most popular TikTok videos, and TikTok challenges obtain viral traction quickly because millions of people participate. A dedicated hashtag should be included when an influencer generates challenging problems.  

TikTok shows a list of recent trends hashtags on the Discover page, allowing these challenges to be promoted naturally within society. Dance moves, like hashtag challenges, are designed to be recreated by each user. A recurring title song with a catchy rhythm impels these posts. Duets motivate any TikTok user to create a side-by-side video with just an original content story to cooperate with an established post directly. Think of these as reaction videos from YouTube, but people can use used in various ways. 


  • Identify Influencer Partners: 

Once you have created an initial content marketing strategy for the branded TikTok influencer marketing campaign, you can look for suitable influencers to collaborate with. With TikTok's Maker Marketplace now in priority access, you can easily find and collaborate with relevant influencers for the business. In addition, you can request access to the platform if you want to discover influencers for a campaign. Once granted access to the marketplace, you can start browsing the collection of potential TikTok creators. You can understand a creator's account and the demography of their audience by using the accessible search filters. 


  • Set Up Influencer Campaign: 

Once you have identified an influencer with whom you would like to work, you could create a list and bookmark their bio within this group. Then, to make the campaign framework, press the New Campaign button. From here, you must enter your brand's information, an outline of the campaign, the campaign objective, date and time, and a custom message you'll send to creators. You can even include a personalized file to display the entire campaign overview. 


Tips for Creating a Successful TikTok Influencer Marketing Program: 

Here are some best tips for creating a successful TikTok Influencer marketing program: 


  • Presence on TikTok 

Before you dive into collaborating with TikTok creators, make sure users have a branded profile on the app, try to link to other key brand streams, and upload relevant content. This establishes a straightforward path for your TikTok intended audience to find and interact with the brand and allows TikTok influencers to recognize the brand voice. 


  • Selective Work: 

The key to any influencer marketing strategy's success is collaborating with the right creators who better align with the brand and target market, just as you would with any other social media site. Collaborate with creators to whom the content, not even just reach, enhances the brand voice and beliefs. 


  • Trust the Creator: 

TikTok is among the fastest high growth rate and adjusting social media platforms, with the latest ideas arising and expiring daily. So allow freedom for talent to create content that matches trends and their distinctive style when making plans for influencer content. With TikTok, you no longer need to plan content motifs for weeks; instead, you must be willing to pivot and enable the creator to produce content that your audience will react to, collaborating with them as specialists to create unique TikTok content

A Quick TikTok Influencers Checklist with gradient background
TikTok Influencer

Wrap Up

TikTok influencers' profiles have grown to the point where businesses and brands will expect to be paid to advertise their content. And, to be honest, anybody can become a TikTok influencer. The app's unique algorithm makes it much easier for creators to get their information in front of new viewers and significantly grow their base of followers in a short period. You can grow your business through influencers by using 



Who is the best TikTok influencer? 

Charli D'Amelio was one of the first TikTok video creators. She began posting dance videos and remaking choreographed dances. She has become the face of TikTok, and this content producer is now TikTok's most-followed influencer. 


How much do TikTok influencers charge? 

The standard cost per TikTok video by influencers is as follows: 

  • Nano TikTok Influencers ($10 - $100) per video  
  • Micro TikTok influencers ($100 - $500) per video  
  • Macro TikTok influencers ($500 - $1000) per video  
  • Mega TikTok Influencers ($1000 Plus) per video 


What is the best way to reach TikTok influencers? 

The Discover section in the TikTok app is an excellent place to look for strong brand tags. Although if you operate in a particular niche, opportunities are that at least one creator is producing content in that area. 


How impactful is TikTok influencer marketing? 

Content created by influencers usually receives so much interaction. TikTok is currently the top-performing app for social media, with an ordinary reach and engagement by viewpoints of 7%, and it's the best platform to utilize for marketing as an influencer.