Abu Dhabi Culinary, in collaboration with Expin, has embarked on an ongoing campaign to enhance brand awareness, boost engagement, uplift sales, and strengthen its connection with the local community. As part of this partnership, an exciting festive campaign was planned to celebrate the holiday season, showcasing the cultural significance of festive dishes through influencers' experiences at various restaurants.
The Festive Campaign aimed to achieve several objectives, including brand awareness, engagement boost, sales uplift, and community connection. To realize these objectives, the influencer strategy focused on:
The "Festive Flavors Journey" was designed to celebrate the cultural significance of festive dishes during the holiday season. The action plan consisted of three key phases:
Identifying and onboarding influencers aligned with the campaign theme. Developing influencer agreements outlining expectations, deliverables, and timelines.
Collaborating with influencers for pre-launch teaser content to build anticipation. Introducing influencers and their chosen festive dishes, giving a glimpse into the campaign's core content.
Official Campaign Launch: Kicking off the "Festive Journey" campaign and sharing the stories and meanings behind each influencer's chosen festive dish. Content Sharing: Influencers visiting 3 restaurants of their choice and sharing their experiences.
The success of the "Festive Flavors" campaign was measured through the following key performance indicators:
The "Festive Flavors Journey" campaign, executed in collaboration with Expin, successfully celebrated the cultural significance of festive dishes during the holiday season. It engaged the audience and encouraged them to explore unique culinary experiences while joining in the festive celebration. The campaign not only increased brand awareness and engagement but also uplifted sales and strengthened the brand's connection with the local community.
In addition to the festive campaign, Abu Dhabi Culinary also collaborated with Mega influencers in the "Chef's Table" campaign. Influencers like Taim Al Falasi, Ayman Yaman, Dana DXB, and more were carefully chosen based on influencer data provided by Expin. This data included engagement rates, local followers, and demographics, allowing merchants to confidently approve influencers. This influencer-driven approach significantly boosted brand recognition, customer interest, and engagement.
Abu Dhabi Culinary and Expin's ongoing partnership continues to enhance the brand's presence and create memorable culinary experiences in the region.