Abu Dhabi Retail, in collaboration with the Department of Culture and Tourism in Abu Dhabi, organized a citywide shopping festival known as the #SummerOfStyle. This campaign aimed to engage more than 25 malls and over 3,500 retailers across the emirate, offering exciting deals, brand launches, amazing prizes, and a packed calendar of unique experiences and activations.
Expin played a pivotal role in ensuring the success of the Abu Dhabi Summer Shopping Season 2023. Up to 200 influencers were engaged to visit different malls around Abu Dhabi and promote the various activations during the campaign. Expin meticulously coordinated each influencer's visit by sharing a detailed brief that highlighted the objectives and expectations for each activation.
The campaign featured a range of activations, including:
1. Days Amazing Sale by Abu Dhabi Retail:
2. CBBC Sale:
3. Eid Al Adha Activations:
4. Yas Gaming Festival (YGF):
Expin's influencers enthusiastically shared their experiences across social media platforms, generating excitement and anticipation for these activations. The influencers played a crucial role in boosting footfall, increasing consumer spending, and spreading the word about these unique events.
Expin's influencers contributed significantly to the success of the Abu Dhabi Summer Shopping Season. By promoting activations such as the 3 Days Amazing Sale, CBBC Sale, Eid Al Adha celebrations, and the Yas Gaming Festival, they helped drive traffic, increase sales, and enhance the overall shopping experience. The influencers' engaging content resonated with their followers, leading to higher engagement and creating memorable experiences for residents and visitors in Abu Dhabi.
Expin is proud to have been a key partner in this citywide shopping festival, making the #SummerOfStyle a resounding success in Abu Dhabi. We look forward to collaborating on future campaigns that continue to elevate and promote unique experiences and activations in the emirate.