How Bolt Drove Smart Mobility in Dubai
Through a creator-led campaign coordinated by Expin, Bolt (Dubai Taxi Corporation) amplified awareness of its inclusive, tech-enabled mobility solutions — generating real impact across hundreds of taxis and helping Dubai progress toward its smart city vision.
Drive adoption of Bolt’s smart mobility platform and position it as an accessible solution for all
Bolt aimed to expand its footprint in the UAE by increasing awareness and app usage — especially among women, families, and People of Determination. The objective was to promote inclusivity, enhance access to public transportation, and align with Dubai’s digital transformation in urban mobility.
An inclusive creator campaign to spotlight accessibility, convenience, and innovation
Expin activated 35 lifestyle, tech, and mobility-focused creators to produce localized, high-reach content across platforms. Influencer storytelling highlighted Bolt’s ease of use, seamless app experience, and commitment to serving diverse communities — from everyday commuters to underrepresented groups.
The campaign delivered widespread visibility:
Content Creators
Total Reach
Sales in the first 5 months
Hundreds of engaged fans—and counting
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