93M+ Reach with a Creator-Led Ramadan Campaign
By activating a diverse network of regional creators, Eyewa amplified both online and offline sales across key UAE store openings — including Wafi Mall — while building lasting brand equity in a competitive retail landscape.
Launch a new product during Ramadan — one of the most competitive seasons for F&B
ChocoMelt needed to generate buzz around its new branding and flagship dessert, The ChocoMelt Cake, during a time when the market is saturated with limited-edition offerings. The goal: create a memorable, shareable moment that could cut through the clutter and drive relevance among Gen Z and millennial audiences.
A visually rich, influencer-led campaign designed for high-impact discovery and engagement
Partnering with Expin, ChocoMelt activated 40 food, lifestyle, and culture creators across the GCC. The campaign focused on short-form video storytelling, particularly Instagram Reels, showcasing the sensory appeal of the cake and the brand’s new look in a Ramadan context — family gatherings, indulgent moments, and late-night cravings.
In a short time, the campaign achieved:
Content Creators
Total Reel Views
Total Follower Reach
Hundreds of engaged fans—and counting
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