OSN, the leading entertainment network in the MENA region, aimed to boost its user base and subscriptions for the OSN+ streaming platform. To achieve this, OSN partnered with Expin to launch a dynamic influencer marketing campaign that would leverage the power of user-generated content shared by influencers.
In collaboration with Expin, OSN designed a comprehensive influencer strategy to achieve the campaign objectives:
OSN and Expin worked with influencers to ensure that the user-generated content seamlessly integrated with the influencer's existing content style, making it more authentic and engaging.
The OSN+ Collaborative Influencer Campaign, executed in partnership with Expin, yielded significant results:
The OSN+ Collaborative Influencer Campaign, a partnership between OSN and Expin, successfully harnessed the influence of 100 influencers to create engaging user-generated content. This campaign not only increased OSN+ platform subscriptions but also enhanced user engagement and brand visibility. The authentic recommendations provided by influencers became a trusted source of information for their followers, resulting in substantial growth in the platform's user base.
OSN and Expin's collaborative approach continues to be a driving force in expanding the reach and success of the OSN+ streaming platform.