How Swiss Butter Scaled with 1,500+ Influencers
Expin powered Swiss Butter’s influencer marketing engine — activating 1,510 creators who drove 23.9M story views, 1,308 Google reviews, and a surge in foot traffic that fueled regional expansion.
Boost in-store traffic and customer advocacy through influencer-led social proof
Swiss Butter wanted to accelerate its presence in the UAE and beyond by leveraging influencers to create buzz, build credibility, and drive people to branches. With high competition in the casual dining space, the brand needed a scalable strategy that translated online hype into real-world growth.
A high-volume, always-on influencer program managed by Expin
Expin developed and executed a volume-driven creator strategy, inviting 1,510 food and lifestyle influencers to experience Swiss Butter firsthand. The campaign focused on generating Instagram Stories, Google reviews, and user-generated content that emphasized taste, experience, and consistency — across UAE locations and into new markets.
The campaign delivered massive reach and real outcomes:
Content Creators
Google Reviews Generated
Total Reach
Hundreds of engaged fans—and counting
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